Stupid is... not keeping a blog
A few days ago I was talking with my sister, who is a CPA, about how she could make some money online. I seem to have these conversations a lot. We discussed several options and then I asked her how she felt about starting a specialized blog. She said she had never given it any thought. Time to give it some thought.
Both her and her husband are accountants. She teaches accounting classes at a University. She has and knows a lot of information other people would like to. Chances are she will always be involved at some level in the accounting field. So it makes a lot of sense to continue to build her reputation in a field in which she is already established.
She of course responded by saying, "but how am I going to make money posting free information on a blog?" First of all, lots of people make good money maintaining popular blogs. (Another post for another day "how to monetize your blog"). But more importantly, she can build the current and future value of herself as a professional by creating a useful, popular, blog. For example, let's say 10 years from now she goes to apply as a full time professor at a larger, more prestigious University and she is able to tell her potential employer "I own a blog which has top 10 Google rankings for accounting, accounting principles, accounting firm, etc." You can see the infinite value in that right? ;)
Plus, with the software available today, your blog can quickly become your book. There are many programs which can quickly turn your blog into a book by clicking a button that says print my blog, or publish my blog.
So, my dear sisterm, stupid is... not keeping a blog.
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